About Our Name & Logo

Aerios (pronounced AIR-ee-os) is from the Greek word meaning "to lift into the air." A key measurement of success in direct response marketing is Response. Hence our name and tagline "Lifting Response."

The following story may shed more light on the Aerios logo:

When entering their classroom one morning, the students found that each desk had a plain piece of paper on it. The teacher asked the students if they could quickly think of a way to get their sheet of paper up to the front of the room without leaving their chairs — and to do so on the count of three — 1-2-3.

All but 2 students quickly crumpled up their paper and threw them to the front — they landed scattered about the front of the classroom. The remaining two each folded their sheets into a paper airplane and sailed them right up onto the teacher's desk.

These two students were the innovators. They took a little bit of extra time to think, to create, to innovate, and to make their sheet arrive smoothly and hit their target.

This blending of simplicity and innovation epitomizes Aerios and its approach — where a little bit of extra thinking and planning can go a long way toward producing stellar results.

At Aerios we are scholars, we are deliberate, and we strive to help our clients find new sources of innovation and leverage it to do great things.